Here is a nice ad from 1913 advertising the famous green jar of Roberts.
Florence, 1878. In the historic secret of Pharmacy of the British Legation in Via Tornabuoni, 17 founded the first formulation of the Boro-Talcum from the hands of Sir Henry Roberts, English chemist and pharmacist, careful preparation of medicines and alchemist by advanced methods. The 'innovation that Roberts is able to create with the development of his Boro-Talcum is to combine the valuable virtues of bleaching and antiperspirants, talcum powder as it finest (talc ventilated) with the healthy function of boric acid antiseptic and soothing, which give rise to mixed talc-borate, from which the name of Boro-Talcum.
Marketing, in the famous green metal tin, began in 1904, after having registered the trademark. Initially distributed only through the pharmacy channel, Boro-Talcum from 1908 is also present in the perfume. The success of new product, called "the best powder for the skin," is immediately evident, so that, in 1906, Boro-Talcum is awarded during the show "Pro-child" in Milan. The development of
Borotalco continues after the war, by building Industrial production and marketing large-scale enterprise policy fostered by the establishment in 1921, the Company Italo Britannica L. Manetti & Roberts & Co. for Equity, founded by 'meeting between the cav. Houltston Alfred Morgan (successor to Henry Roberts) and Lorenzo Manetti, owner of an established pharmacy in Florence competitor of H. Roberts & Co.
Borotalco enter in Italian history when in fact, already known and appreciated throughout the country as a complement to the daily hygiene of infants and adults, a ruling by the Supreme Court dated at the Manetti & Roberts 1929 recognizes the right Exclusive use of the names Borotalco Talcum and Boro-law, from whom the slogan "If it is not Roberts and talcum powder." From the early
poster signed by 900 world-renowned illustrators, among them Gino Boccasile, television advertising, which opened in 1957 with the first edition of Carousel, have helped to consolidate its presence in the collective imagination of the Italian people . In 1981 the brand was born
Neutro Roberts, specializing in soaps and detergents "neutral", following is enriched by a series of care products and personal hygiene (solid soap, shower gel, shower gel and deodorant) that the famous jar green talc inherit all the genuineness and quality of the preparations pharmaceutical H. Roberts.
Today the company is' part of the Bolton Manitoba.
This article is published under the "GNU Free Documentation License" .
It also uses material from the official website of Borotalco
Florence, 1878. In the historic secret of Pharmacy of the British Legation in Via Tornabuoni, 17 founded the first formulation of the Boro-Talcum from the hands of Sir Henry Roberts, English chemist and pharmacist, careful preparation of medicines and alchemist by advanced methods. The 'innovation that Roberts is able to create with the development of his Boro-Talcum is to combine the valuable virtues of bleaching and antiperspirants, talcum powder as it finest (talc ventilated) with the healthy function of boric acid antiseptic and soothing, which give rise to mixed talc-borate, from which the name of Boro-Talcum.
Marketing, in the famous green metal tin, began in 1904, after having registered the trademark. Initially distributed only through the pharmacy channel, Boro-Talcum from 1908 is also present in the perfume. The success of new product, called "the best powder for the skin," is immediately evident, so that, in 1906, Boro-Talcum is awarded during the show "Pro-child" in Milan. The development of
Borotalco continues after the war, by building Industrial production and marketing large-scale enterprise policy fostered by the establishment in 1921, the Company Italo Britannica L. Manetti & Roberts & Co. for Equity, founded by 'meeting between the cav. Houltston Alfred Morgan (successor to Henry Roberts) and Lorenzo Manetti, owner of an established pharmacy in Florence competitor of H. Roberts & Co.
Borotalco enter in Italian history when in fact, already known and appreciated throughout the country as a complement to the daily hygiene of infants and adults, a ruling by the Supreme Court dated at the Manetti & Roberts 1929 recognizes the right Exclusive use of the names Borotalco Talcum and Boro-law, from whom the slogan "If it is not Roberts and talcum powder." From the early
poster signed by 900 world-renowned illustrators, among them Gino Boccasile, television advertising, which opened in 1957 with the first edition of Carousel, have helped to consolidate its presence in the collective imagination of the Italian people . In 1981 the brand was born
Neutro Roberts, specializing in soaps and detergents "neutral", following is enriched by a series of care products and personal hygiene (solid soap, shower gel, shower gel and deodorant) that the famous jar green talc inherit all the genuineness and quality of the preparations pharmaceutical H. Roberts.
Today the company is' part of the Bolton Manitoba.
This article is published under the "GNU Free Documentation License" .
It also uses material from the official website of Borotalco
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