advertising you place today is for Persol sunglasses.
This item is dated May 1924.
We are in 1917 when Joseph Ratti, owner of optics Berry, begins to create, in Cabot in Turin, sunglasses and lenses for athletes and aviators.
The first model is created glasses Protector, which, thanks to the combination of slow smoked rounded and comfortable rubber rim secured by elastic bands, will be immediately adopted by the Air Force Italian.
After several aviation world, including the U.S., the Protector will make one of the models used by its pilots.
Around the year 1920 sees the light, from the pen of Eugene Ridge, aka Goliath, the Chinese guy, a historical figure who, for over half a century will accompany the advertising images of the creations of Rats. In those years it is created the famous yellow-brown lens that not only protect from the sun, it will characterize all the models present and future.
It was not until 1938, however, to assist in the creation of real brand Persol (union "for" and "Sun") as we know it today.
In this item, taken from the magazine Grand Hotel in June 1957, the system is advertised "Meflecto.
E 'in the late '30s that is introduced by Persol Meflecto the system, ie the first flexible shaft in the world, still a distinctive feature of the mark.
shaft, made through the introduction of flexible nylon or metal cylinder intersected by a core of stainless steel, which gives absolute comfort, encouraging adaptability to every face. What is now the
Persol?
In April 1995, the Luxottica Group, world leader in the industry, acquires the brand Persol and makes it 'a big international company. Persol becomes one of the biggest names in the eyewear world view, while retaining its roots and loyalty to tradition and quality: Luxottica will continue, in fact, produce Persol in the historical works of graduates (Turin) where they are still made with the same attention and care as always.
This article is published under the "GNU Free Documentation License" .
It also uses material taken from the Wikipedia article " Persol .
For more information: www.persol.com
This item is dated May 1924.
We are in 1917 when Joseph Ratti, owner of optics Berry, begins to create, in Cabot in Turin, sunglasses and lenses for athletes and aviators.
The first model is created glasses Protector, which, thanks to the combination of slow smoked rounded and comfortable rubber rim secured by elastic bands, will be immediately adopted by the Air Force Italian.
After several aviation world, including the U.S., the Protector will make one of the models used by its pilots.
Around the year 1920 sees the light, from the pen of Eugene Ridge, aka Goliath, the Chinese guy, a historical figure who, for over half a century will accompany the advertising images of the creations of Rats. In those years it is created the famous yellow-brown lens that not only protect from the sun, it will characterize all the models present and future.
It was not until 1938, however, to assist in the creation of real brand Persol (union "for" and "Sun") as we know it today.
In this item, taken from the magazine Grand Hotel in June 1957, the system is advertised "Meflecto.
E 'in the late '30s that is introduced by Persol Meflecto the system, ie the first flexible shaft in the world, still a distinctive feature of the mark.
shaft, made through the introduction of flexible nylon or metal cylinder intersected by a core of stainless steel, which gives absolute comfort, encouraging adaptability to every face. What is now the
Persol?
In April 1995, the Luxottica Group, world leader in the industry, acquires the brand Persol and makes it 'a big international company. Persol becomes one of the biggest names in the eyewear world view, while retaining its roots and loyalty to tradition and quality: Luxottica will continue, in fact, produce Persol in the historical works of graduates (Turin) where they are still made with the same attention and care as always.
This article is published under the "GNU Free Documentation License" .
It also uses material taken from the Wikipedia article " Persol .
For more information: www.persol.com
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