Today I placed the advertisement that appeared in magazines of the early '900.
The history of Milka begins in mid-1800 to Neuchâtel in Switzerland, where a chocolate manufacturer, Philippe Suchard (1797 - 1884), gave further impetus to the market when, in 1826, he designed a new mixer can mix sugar and cocoa powder chocolate giving a surprising new taste. The machine consisted of granite rollers that moved back and forth on a thin plate of granite heated. This method is still used today. Suchard Serrières built his factory in a suburb of Neuchâtel, where the river originating from the local source has cut a deep gorge. Suchard, taking the idea from the water mills, was able to take advantage of the smooth flow of the river to drive machinery.
When the factory started its activity employed only two people who could produce 25 to 30 pounds of chocolate a day.
Suchard's success was not immediate: the chocolate remained an expensive food and was still regarded suspiciously by many exotic. The orders were slow in coming, but for a strange twist of history in addition to the Canton of Neuchâtel Switzerland belonged to the distant King of Prussia in 1842 and Suchard received an order from the royal court in Berlin. The factory finally managed to earn a deserved reputation both abroad and in Switzerland. Chocolate Suchard won a gold medal at the Great Exhibition in London in 1851, and another at the Universal Exhibition in Paris in 1855.
In 1880, Suchard hot chocolate was the first Swiss to open factory abroad, in Lörrach, Germany, just across the border north of Basel. In the early 1880s, the activity of Suchard covered half of the total production of chocolate in Switzerland, and only half of all employed workers in this industry.
were created in 1901 bars of chocolate Milka, Suchard and decided to package the new product in a lilac wrapper that captures attention. A choice of color that characterizes the product since its inception and remains unchanged over the years. The brand "Milka" is created by the inspired idea of \u200b\u200bmerging the two words "milk" (Milch) and "cocoa" (Kaca).
In 1972 he debuted the purple cow, which became a symbol of great impact on consumers. At the beginning of the twentieth century Suchard had realized the importance that a few years would take the advertising. Philippe Suchard Milka did so to register the mark and was soon made a production of posters, postcards, calendars, featuring evocative images that evoked the desire for chocolate and at the same time linked the product to the idea of \u200b\u200bSwitzerland as an "ideal world".
For the design of the campaign, three elements appeared immediately congenial: the original name, the color purple and the cow in the Alps and Together they represent the image of chocolate for generations milk. Cows protagonists of the spots do exist, carefully preserved in a Swiss pasture where, under the close supervision of veterinarians and animal rights activists, are painted lilac when the script requires it but the colors are vegetable dye and is completely harmless. The
merged with Suchard Tobler in 1970 to form the Interfood AG; Interfood in 1982 was absorbed by the manufacturer of coffee making Klaus Jacobs Jacobs Suchard Tobler, in turn sold it in 1990 to U.S. multinational Philip Morris, now is' \u200b\u200bpart of the Kraft Foods.
The factory production of Serrières was gradually reduced and transferred to the Tobler factory on the outskirts of Bern in 1989. The other units remained the Suchard, the center of research and development, was transferred to Monaco of Bavaria in 1996.
This article is published under the "GNU Free Documentation License" .
It uses material from the Wikipedia article "Philippe Sichard.
Further information, including the following Link
The history of Milka begins in mid-1800 to Neuchâtel in Switzerland, where a chocolate manufacturer, Philippe Suchard (1797 - 1884), gave further impetus to the market when, in 1826, he designed a new mixer can mix sugar and cocoa powder chocolate giving a surprising new taste. The machine consisted of granite rollers that moved back and forth on a thin plate of granite heated. This method is still used today. Suchard Serrières built his factory in a suburb of Neuchâtel, where the river originating from the local source has cut a deep gorge. Suchard, taking the idea from the water mills, was able to take advantage of the smooth flow of the river to drive machinery.
When the factory started its activity employed only two people who could produce 25 to 30 pounds of chocolate a day.
Suchard's success was not immediate: the chocolate remained an expensive food and was still regarded suspiciously by many exotic. The orders were slow in coming, but for a strange twist of history in addition to the Canton of Neuchâtel Switzerland belonged to the distant King of Prussia in 1842 and Suchard received an order from the royal court in Berlin. The factory finally managed to earn a deserved reputation both abroad and in Switzerland. Chocolate Suchard won a gold medal at the Great Exhibition in London in 1851, and another at the Universal Exhibition in Paris in 1855.
In 1880, Suchard hot chocolate was the first Swiss to open factory abroad, in Lörrach, Germany, just across the border north of Basel. In the early 1880s, the activity of Suchard covered half of the total production of chocolate in Switzerland, and only half of all employed workers in this industry.
were created in 1901 bars of chocolate Milka, Suchard and decided to package the new product in a lilac wrapper that captures attention. A choice of color that characterizes the product since its inception and remains unchanged over the years. The brand "Milka" is created by the inspired idea of \u200b\u200bmerging the two words "milk" (Milch) and "cocoa" (Kaca).
In 1972 he debuted the purple cow, which became a symbol of great impact on consumers. At the beginning of the twentieth century Suchard had realized the importance that a few years would take the advertising. Philippe Suchard Milka did so to register the mark and was soon made a production of posters, postcards, calendars, featuring evocative images that evoked the desire for chocolate and at the same time linked the product to the idea of \u200b\u200bSwitzerland as an "ideal world".
For the design of the campaign, three elements appeared immediately congenial: the original name, the color purple and the cow in the Alps and Together they represent the image of chocolate for generations milk. Cows protagonists of the spots do exist, carefully preserved in a Swiss pasture where, under the close supervision of veterinarians and animal rights activists, are painted lilac when the script requires it but the colors are vegetable dye and is completely harmless. The
merged with Suchard Tobler in 1970 to form the Interfood AG; Interfood in 1982 was absorbed by the manufacturer of coffee making Klaus Jacobs Jacobs Suchard Tobler, in turn sold it in 1990 to U.S. multinational Philip Morris, now is' \u200b\u200bpart of the Kraft Foods.
The factory production of Serrières was gradually reduced and transferred to the Tobler factory on the outskirts of Bern in 1989. The other units remained the Suchard, the center of research and development, was transferred to Monaco of Bavaria in 1996.
This article is published under the "GNU Free Documentation License" .
It uses material from the Wikipedia article "Philippe Sichard.
Further information, including the following Link
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